Sony BRAVIA EX710 Series LED HDTV

11:09 PM  ,  

kdl55ex710
QUIRKY BUT DELIVERS CAPTIVATING HIGH DEFINITION ENTERTAINMENT.

     Do not confuse Sony's EX710 with tie NX710. Essentially, the NX710 is a 3D display, whilst the EX710 belongs to the 2D camp. With the arrival of the EX710, however, it is also time for consumers to wave goodbye to the departing EX700 series.
     The latest 55-inch EX710 in question, sports a trim black bezel which enhances its upper class status with in the BRAVIA fleet Stylishly crafted, the Full-HD TV is more appealing than its entry-level counterparts, such as the EX400 for example. Its slirn profile also gives away the technology behind its LCD panel, powered by white edge-lit LEDs, though with no option for local dimming.
     An Ethernet port comes integrated, but you'll require the optional Wi-Fi dongle to go wireless. Another sweet feature is the Presence Sensor, which powers off the display when it senses no one is in the vicinity. We'd give the thumbs up tor its matte screen as well.
     Like most recent BRAVIA displays, Sony's signature XrossMediaBar acts as the HDTV's main interface. There are eight picture presets tucked under settings, while standard, Vivid and Custom options are available under the Picture tab. This TV supports active AV inputs selection, but strangely, can't seem to save our picture settings for long. The EX710 offers four HDMI ports. What's more, the HDMI 1 socket is HDMI 1.4-enabled with ARC, which eradicates the need for an S/PDIF link to the receiver.
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Sony BRAVIA
EX710 Series LED HDTV
     Sony is heavily marketing its BRAVIA Internet Video feature and DLNA aspect on the EX710. We believe they have good reason to, since its package of online video sites, radio stations, and podcasts offer a perfect distraction when there's nothing to watch on TV
     Performance-wise, we derived mixed results from DisplayMate and HQV. Grayscale tones were slightly off in some instances, although the EX710 flourished on the Color Scales pattern with uniform gradients and more dependable color accuracies, on HQV, it deserves top grades for its video reconstruction techniques, but .Sony needs to step up on its noise filters and inverse telecine processing.
     On the contrary, its quirks were promptly forgotten once we fed the EX710 with a Blu-ray source. This HDTV is capable of crisp, vivid, and yet natural details. Fluid, albeit somewhat faux movements, were witnessed with Sony's MotionFlow processing enabled. Conversely, going too far with Advanced Contrast Enhancer and Live Color can result in "brittle" pictures ard oversaturated hues respectively. Surprisingly, enabing Cinema Drive didn't generate any "tearing" artifacts as we expected it to.
Source : hardware magazine.